Behavior Change Theory – a background to the LIVE INCITE project

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Addressing the LIVE INCITE challenge, there are many popular and frequently used theories and terms. The LIVE INCITE team has therefor published a document with the purpose to provide information to readers not familiar with behavior change theory, but also an explanation on how LIVE INCITE view behavior change theory and will serve as one foundation for our assessment of the potential for solutions in accomplishing behavior change.

This document is published in relation to the overall LIVE INCITE project. The information can be used as background information to LIVE INCITE, supplementing the information provided in the request for tenders regarding background information to and understanding about behavior change theory.

Overall, this document describes a theoretical framework for behavior change. The purpose is to provide information to readers not familiar with behavior change theory but also an explanation on how LIVE INCITE view behavior change theory and will serve as one foundation for our assessment of the potential for solutions in accomplishing behavior change.

Addressing the LIVE INCITE challenge, there are many popular and frequently used theories and terms, such as for instance self-determination theory, that could represent a part of a suggested framework but not in itself be a complete behavior change base for a successful solution.

The starting point of the framework described herein is contextual behavioral science followed by learning theory including respondent conditioning, operant conditioning and behavior analysis. First the theoretical framework is described in brief, then behavior economics as a complementary conceptual framework for nudging behavior change, and finally behavior change in practice is described regarding values and goals, precision and relevance as well as compliance, motivation and feedback. Lastly, the question of assessing, addressing and monitoring comorbidities and adverse events is raised.

Publishing of the request for tenders

The LIVE INCITE project has completed the request for tender documents, but due to unforseen events we are not able to provide an updated date for publishing of the request for tenders. We expect to have more details from EU by November 31st.

We have a great understanding for the interest of information from market stakeholders and the wish to be able to prepare possible tender proposal work. We will now start to publish background information documents on our website regarding the challenge of LIVE INCITE that we believe can be of great value to the many market actors showing a great interest in our coming tender.

Background information: Behavior Change Theory

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